Hailey Bieber and Miu Miu are teaming up again, bringing a mix of playful prep, cozy layers and nostalgic details to the brand’s Fall 2026 campaign.
Shot by photographer Zoë Ghertner, the campaign places Hailey in an industrial nighttime setting, creating a contrast between the cold urban atmosphere and the softer, more feminine side of the collection.
The collection plays with different sides of modern femininity. Hailey appears in oversized outerwear, shearling pieces, vintage-inspired dresses and tailored separates, showing the mix of sweetness and attitude that has become part of Miu Miu’s identity.
One look pairs a shearling-lined parka with a white babydoll dress, while another explores the brand’s signature geek-chic style through layered shirts, skirts and accessories.
Accessories are also a major part of the campaign. Miu Miu highlights structured handbags, suede satchels, statement eyewear and the return of its rounded Bubble shoe silhouette.
The styling feels very connected to the current fashion mood — a combination of nostalgia, comfort and individuality.
For Hailey, this campaign is also a reunion with the Italian fashion house. She previously appeared in Miu Miu campaigns, and her personal minimalist style has often matched the brand’s playful yet refined aesthetic.
Miu Miu’s Fall 2026 collection shows once again why the brand remains one of fashion’s most talked-about names — it takes familiar ideas from the past and gives them a fresh, unexpected feeling.
